Excavation & Dirt Work · Macon, MO

#1 for dirt work in Macon, MO.

We built Emanuel Excavation a fast website, dialed in their Google presence, and wired up the systems behind it. Today they rank #1 in Google Search and the local map pack for dirt work in Macon, MO.

A strong operator that was hard to find online.

Emanuel Excavation does great dirt work, but a homeowner or builder searching “dirt work” or “excavation” in Macon needs to actually find them and pick them over the other local outfits in the first few seconds. That means a real website, a properly claimed Google profile, and the trust signals Google uses to decide who sits at the top of the map.

Build the site, own the map, wire the back office.

We ran our local-search playbook start to finish: a fast site built to turn searches into calls, a fully optimized Google Business Profile, and local on-page SEO so Google understands exactly what they do and where. Then we set up the systems behind it. A CRM in the owner's name and an automated reviews feed, so the presence keeps working without ongoing busywork.

What we built

  • A fast, mobile-first website built to turn local searches into phone calls
  • A Google Business Profile claimed, verified and fully optimized for local search
  • A HubSpot CRM set up in the owner's name, with hands-on training so he can run it himself
  • An automated reviews feed: a nightly job pulls new Facebook reviews straight onto the site. Fully owned, and it keeps itself current
  • Local on-page SEO and structured data so Google knows exactly what they do and where

Outcomes

  • #1 in Google for dirt work — Emanuel Excavation ranks first in Google Search and the local map pack for dirt work in Macon, MO. They're the top name a nearby customer sees and calls.
  • They own the whole system — The website, the Google profile, the CRM and the reviews all live in the owner's name. If we ever part ways, he keeps every piece running.
  • Reviews on autopilot — New reviews flow onto the site automatically every night, so the social proof that helps them rank and win jobs stays current on its own.
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